When Beer-Thirty Rolls Around on Friday

Friday, June 15th, 2007

Picture of Chelada, the world’s worst marketing mistake.

One of the things I love to do whenever I’m travelling is to sample local brews that I’ve either never had before or that are hard to find around here in Santa Barbara. Last week while travelling up California’s central coast I had the opportunity to try some interesting microbrews from San Luis Obispo to Monterey. One thing I didn’t expect to come across is a beer so seemingly disgusting that I couldn’t believe it was from the country’s biggest brewery.

Introducing the Chelada from Budweiser: A crappy, watered-down pilsner combining the flavorless goodness of Bud Light with tomato juice and just a hint of shellfish. Wow. It reminds me of this great Simpsons clip where Lisa complains that no one listens to her; Homer replies that he’s a male aged 25-50, and everyone listens to him, no matter how dumb his ideas are. He then proceeds to eat from a canister that reads “Nuts and Gum–Together at Last!”

This particular brew has been the topic of much discussion the whole week, particularly in the form of me daring other people to drink it. This afternoon we opened the can and here were the comments.

John: “What would you like to see in Bud Light? ¡Mariscos!”
Michael: “Needs more alcohol”
Jaime: (Refused to drink)
Steve: “The smell alone told me it wasn’t worth drinking. Smells like my neighbor’s cat’s ass.”
Me: “It should be more popular than Safari for Windows.”