This year the Pelago team will be attending the Interactive portion of South by Southwest in Austin, TX. This year will mark the fourth year that we have attended, and we’ve noticed that over the years the Interactive portion has lost much of its technological raison d’être and has become a bit more of a marketing wankfest wrapped up in a celebration of geek culture. Even SXSW itself seems to acknowledge this downward trend.
Granted, as I’ve often said, SXSW is an idea factory, and it really helps you stay abreast of the latest and greatest emerging trends in the tech industry. And if you dig hard enough, it is possible to find truly great panels with amazing speakers with tremendous insight to lend. But if you’re not careful, you might just end up in a panel that quickly devolves into an abyss of marketspeak douchebaggery (last year I was granted the special privilege of hearing from a panelist who was engaged in “hypervising neural networks”).
One of the emerging trends from this year’s panels appears to be games, so to help you make an exciting adventure of the highs and lows of this year’s SXSW Interactive, we’ve put together a list of items to keep an eye out for. Check off as many as you can, and post your results in the comment section of this blog post. The person with the most items checked off will win a free Intervals t-shirt. If you have any items to add to our list, let us know in the comments section.
So here, without further ado:
- Someone very conspicuously using a new iPad2
- Hipster wearing a vest or chunky Ray-Ban sunglasses
- Someone wearing a fedora
- Someone wearing a Threadless t-shirt
- Someone wearing a ThinkGeek t-shirt
- A dude with a HUGE (6+ inches) beard
- Microsoft Silverlight promotional material clinging to its last vestiges of significance
- Someone wearing more than one phone on their belt
- Someone running Ubuntu on their laptop
- A CR-48 Chrome notebook (the Google notebook)
- A laptop with so many stickers, you can’t tell what brand it is
- A 300 pound man using a tiny netbook
- Free beer
- Any mention of the following words from a speaker or panelist:
- Linux (or any Linux distro)
- Someone taking notes with pen and paper
- An attendee over 40
- Pink fixed gear bicycle
- Violet Blue sighting
- Christopher Poole sighting (keynote doesn’t count)
- A protester or soapbox evangelist carrying a sign
TIEBREAKER: A completely meaningless marketing buzzword/phrase (most syllables wins)
Let the games begin!
Tags: games, scavenger hunt, sxsw