Pelago Redesign
Six years is far too old for any excuse, especially the one we were using for not redesigning our web site: “We’re too busy with client work to redesign our own site, that’s a good thing, right?”
That is not a good thing. We finally decided to take ourselves more seriously and solved the problem by making ourselves a client. We had a rushed timeline and no budget, but we had to get it done. And we did. In a record four weeks.
The driving philosophy behind the new design is that Pelago is a place where lifestyle and hard work are equally important. We live in a city bordered by mountains and ocean but we often forget they are there. We want this new site to convey some of the playfulness that is Pelago.
It was important that our new design not get caught in the crossfire of photoshop filters that have exemplified most of the web 2.0 movement. Gradients, drop shadows, glows, reflections, and their ilk, have their small and overcrowded place. The Pelago site goes beyond the current fads prevalent in web design, because Pelago was churning out good design well before web 2.0 got started, and we’ll still be doing so when the trend dies out.
Tags: design, pelago, web 2.0
December 17th, 2010 at 6:45 pm