Email Management Options
If you are like us, some of your clients have a difficult time grasping the nuances of email marketing options. “Can’t I just send an email with my current email program?” Well, yes you can send an email to 1,500 people via BCC in Outlook, but how do you manage the list? What about spam concerns? Does it convey the professionalism that you want?
This article from idealware.org does a great job of covering the gamut of options. We’ve used PHPList for many of our clients, but it is well suited for a Dedicated Hosting environment. The limitations most hosting companies place on outgoing email volume make it a little tricky to scale in a shared hosting environment. PHPList also lacks advanced metrics that a lot of the paid services offer.
Tags: Popular Culturehttp://www.idealware.org/articles/fgt_email_newsletter_tools.php
