Michael Graber Contemplates The Poetics of Information Architecture
Any way you measure the success of Web sites Web trends, ROI, site counters, e-commerce transactions, brand awareness, one certainty exists: No site excels simply because it has a pretty face. Great design can be an inestimable benefit, but only if the design reinforces the content objectives with a rooted sense of character. Likewise, a faceless, disorganized page of raw information and links leaves users cold and unhappy, satisfied to never to return to your site again.
Tags: Logical Design
