An End to Metatags

Today, some search engines still look at metatags, but increasingly they put much more emphasis on both visible text on the page and “off-page factors” (popularity, linking structure of the Internet, etc.) to measure page relevance. Google doesn’t bother with metatags – it doesn’t even incorporate the description tag in the summary of page contents, preferring to grab text from the page itself.

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http://www.traffick.com/article.asp?aID=102

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