IM Is Here. RU Ready 2 Try It?

CEOs nationwide are discovering what teenagers and twentysomethings, including Sanderson’s daughter and staffers, have known for years: IM is an addictively fast, simple, and cheap way to communicate. There’s nothing exotic about the technology. It’s basically real-time E-mail, either in-house or over the Internet. But unlike E-mail, IM is, well, instantaneous; as soon as the message writer hits “send,” the message pops up on the receiver’s screen.

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