Designers vs. Programmers, Calling a Truce

The “personality gap” between programmers and designers is really a matter of perception. Unfortunately, the idea that artists only design and techies only program limits the productivity of today’s Web teams.

Our education often teaches us that we are either creative or scientific, and never the twain shall meet. Employers extend that model, separating artistic duties from technical tasks. But how employees identify themselves significantly impacts the production process. Pigeonholing them isn’t an effective way to produce quality work.

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