The Power of E-Mail in Brand Marketing
With all the hue and cry about the ability of banner advertising to build brands online, we would do well to remember that there are other branding tools in the marketer’s arsenal. First and foremost among them is e-mail. Apparently forgotten or ignored in the branding debate, e-mail is an incredibly powerful communication tool. Too often, marketers simply look at e-mail marketing as a way to deliver newsletters. But there’s a lot more to it than that.
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